Damnit, cant get into the site for an hour now... BS..
Same thing with Craigslist and Kijiji. It's just a shame that a lot of people buy them to make money (taking advantage of the playoff rush) and not to attend the actual game. It's completely understandable but it's frustrating for people who wants to get the tickets at face value.
Basically it's personalized tickets: you have to submit a list of people that can go to the game if you can't attend. If you "scalp" your ticket to someone, that person won't be able to attend the game.