The Staal's are on teams with huge potential market cap. Wouldn't be a bad idea.
I think it would be a good idea.
Can you think of a good comercial for them to put on? Will a funny commercial get non-hockey fans intrested? Would a serious, intense hard hitting highlight reel get non-hockey fans intrested? Would an interview of a guy talking about how he went to one game and now he wont stop going get non-hockey fans intrested? Will 3 brothers in the NHL get non-hockey fans intrested?
It's not the "NFL" that is marketing the Mannings. It's corporations and advertising companies that see potential in them. Ad companies have zero idea who the Staals are. The NHL can want to market them all they want, but Coke, Pepsi, McDonalds et al wouldn't know Jordan Staal from Jarrett Stoll.
The NHL can't just PUT the Staals in commercials other then NHL related commercials, which they actually have with a NHL Network commercial. Corporations have to be interested in using them as the face of their ads. And no one is interested in doing that.
Honestly, every other commercial nowadays has Peyton, Eli, or both in them. I'm not saying that the NHL should try to compete with NFL advertising, but it should atleast get some ads out there.
Didn't read the whole thread, but I'm sick of people blaming the NHL using examples like this.
When the Manning brothers are in every other commercial, it's not NFL marketing at work. The Mannings are in commercials because they are already publically recognizable, and corporations want them to be spokesmen, and they sign endorsement deals. It has nothing to do with NFL marketing. It's what corporations want for their advertising.
Likewise, the NHL's marketing department can't do a damn thing to make the Staal brothers (or Crosby, or anyone else) appear in TV commercials for Coca-Cola or Toyota, if those companies don't actually want those players as spokesmen. And the won't want them as spokesmen unless they are widely recognizable to begin with.