It's not about selling personalities, it's about selling products. A Canadian boy who has elite talent, good looks and has been known by the public since he was 14. Of course he's going to be marketed heavily in Canada.
Personally I think the donuts at Tim Horton's are pretty good as far as donuts go (better than Krispy Kreme and Dunkin Donuts, and better variety as well), but for the life of me I can't understand why so many people back home in Canada love the coffee there so much. It reminds me of really mediocre diner coffee, in fact I think the coffee at McDonald's is better (to say nothing of Starbucks, Second Cup, Blenz, etc which all serve way better drip coffee). The reason everyone orders a "double-double" at Tim Horton's is because the coffee is almost undrinkable without a ton of cream and sugar added in.
I'm sick of the NHL marketing Crosby as if he's Bobby Orr or Wayne Gretzky (Yes, I know that the commercial had nothing to do with the NHL, but it is a result of the way that the NHL has marketed him). They should be marketing Ovechkin. Crosby has the personality of a sponge. Ovechkin has the most entertaining personality in the NHL at the moment. He's also the most exciting player to watch.
You're right. I'm going to pick Ovechkin over Crosby.
*Please note that I used photos where both players are in the same context.
I guess because Crosby was a "Timbit" player(I'm assuming this is true?), they're using it for all it's worth. The idea that any Timbit player can become another Crosby helps.
Plus as mentioned, he's a Canadian boy(though I'd love to see Ovy sign an agreement with Tim Hortons, complete with Gap Tooth smile)
Well it (and all of its variations, i.e. the couple that "goes missing", or the wife who slashes her husband's tires so he can't leave ) is still better than those ****ing Enzyte commercials.
Those commercials are ********, I love how they say real scientists approve this and then show some footage of some random dudes in lab coats walking around and looking at beakers- and the viewer is supposed to then think "oh, okay now I know its legit!" lol.