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Social media, marketing and the NHL

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Old
07-07-2009, 03:48 PM
  #1
LadyStanley
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Social media, marketing and the NHL

http://sports.yahoo.com/nhl/blog/puc...urn=nhl,175135

Puck Daddy on the benefits of the NHL players, teams, agents reaching out via Twitter and other social media outlets.

Quote:
[Agent Allan] Walsh is offering a glimpse into how social media is revolutionizing NHL players' relationships with their fans, the media and -- eventually and perhaps inevitably -- potential marketing partners and sponsors.
...
"I've always been somebody who's always felt that, number one, NHL players are under-marketed and under-promoted; and that there's been a general philosophy over the years that the way to sell hockey is through the logo and not the individual personalities of the players," said Walsh.

"Overall, knowing so many players and finding so many of them to be fascinating individuals with varied interests outside of hockey ... you see that in the NFL, you see that in the NBA, you see that with a lot of players in Major League Baseball. You see zero of that in hockey."

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Old
07-18-2009, 01:03 PM
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http://www.nhldigest.com/to-tweet-or-not-to-tweet/

NHL Digest looks at Twitter and whether athletes should be allowed to tweet during game/intermissions.

The NFL ("No Fun League" ) has ruled no tweeting during game.

It could be a way to get player insight from the bench during play.

Will be interesting to see how this "plays out" in the NHL.

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08-21-2009, 01:53 PM
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http://nhlhomeice.com/wp/?p=1989

Player agent Alan Walsh on the impact of Twitter (among other topics, including KHL, "how an arbitration hearing works").


Sirius/XM NHL Home Ice 8/21


Last edited by LadyStanley: 08-21-2009 at 02:04 PM.
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Old
12-03-2009, 03:21 PM
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Bettman on NHL Hour in response to fan's question says the league is working on mobile phone apps that would allow fans to listen to the game (and watch highlights).

But nothing imminent.

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12-03-2009, 04:56 PM
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Quote:
Originally Posted by LadyStanley View Post
Bettman on NHL Hour in response to fan's question says the league is working on mobile phone apps that would allow fans to listen to the game (and watch highlights).

But nothing imminent.
I presume its going to be on the Iphone and not the Blackberry?

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12-03-2009, 07:32 PM
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Quote:
Originally Posted by htpwn View Post
I presume its going to be on the Iphone and not the Blackberry?
As the NHL's cellular partner is Verizon, it'll be on the Droid before the iPhone.

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12-04-2009, 02:09 PM
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Jonas1235
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The NHL's audience on Twitter, Facebook etc. has grown by 88% over the last two months.

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12-04-2009, 02:55 PM
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Originally Posted by Jonas1235 View Post
The NHL's audience on Twitter, Facebook etc. has grown by 88% over the last two months.


That's impressive.

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12-04-2009, 03:57 PM
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Quote:
Originally Posted by htpwn View Post
I presume its going to be on the Iphone and not the Blackberry?
they already have something like this for BB's (and probably other smart phones too) with Bell in Canada.

It's not an app (I dont think) , but its easy to get to from the browser

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12-05-2009, 11:21 AM
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These are interesting possiblities. More interaction with the players and the game.

I can just see a response to a player's twitter on the bench :

"Psst, you're going to be traded after this game, it's all over TSN"

lol

Seriously, I like seeing the NHL grabbing newer technologies and using them in marketing.

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Old
12-05-2009, 11:54 AM
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Quote:
Originally Posted by Tinalera View Post
These are interesting possiblities. More interaction with the players and the game.

I can just see a response to a player's twitter on the bench :

"Psst, you're going to be traded after this game, it's all over TSN"

lol

Seriously, I like seeing the NHL grabbing newer technologies and using them in marketing.
IIRC, some general guidelines have been discussed that would prohibit texting from like warm up to end of game.

Only a handful of NHL players that I know of have Twitter accounts. (And Ovechkin hasn't used his in like over a year.) Mirtle had a list in the last year (and only a few have been added since).

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Old
12-05-2009, 12:28 PM
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http://www.theglobeandmail.com/sport...rticle1389513/

Mirtle article from Friday on hockey players using Twitter

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12-16-2009, 09:09 PM
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http://blackhawks.nhl.com/club/news.htm?id=510167

Quote:
The Chicago Blackhawks have been chosen as the “Best Brand Use of Twitter” in the Third Annual Mashable Open Web Awards, an international online voting competition that covers major innovations in web technology and achievements in social media.

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Old
04-07-2010, 08:20 PM
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Apparently Verizon has an Ice-Time app that's only available on the BlackBerry...

anyone try it out?

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Old
04-07-2010, 10:58 PM
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Sharks' co-owner, and Balsillie backer...

The sports industry has been slow to adopt new technologies and has done a “horrible” job of using technology to enhance fans' experiences, Silicon Valley venture capitalist and Sharks co-Owner Kevin Compton said Friday during a one-on-one interview to open the second day of the SBJ/SBD FSA Sports Media & Technology Conference. Compton believes arenas have been slow to provide WiFi to fans. He added, “Sports needs to get more mobile, more social and more global. There are a lot of technologies that are happening that will make it much easier for sports.” He advocated taking sports content to fans in more ways, so that it can be monetized in more ways. Compton said, “There's still a lot of the Original Six mentality in hockey that 'content is mine.'

He anticipates a time in the future when leagues and teams trade the multimillion-dollar rights fees broadcasters pay for pennies paid by consumers who access content digitally. That's what will allow the NHL to grow its fanbase, he said, not being on ESPN.


http://www.sportsbusinessdaily.com/article/134906

Hmmm,... undertones of anti-Betmannism

Could this be what we were discussing elsewhere, that the NHL should abandon its long and largely fruitless pursuit of a national TV contract in favour of some other unique model?

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