NHL and the 2010 Winter Games thread

[frivolousz21]

I would like this thread to be about the NHL and the winter Olympics from a business stand point.


Given there will be many Team Canada and Team USA games in prime time LIVE....the ratings will be huge.

the NHL needs to jump all over promoting there players in these games.


please post anything you have here

[LadyStanley]

http://www.bclocalnews.com/sports/na.../70261212.html

Less than 90 days to the open, and NBC still has 30-35% of their advertising unsold. (Prior to Torino, they had 85% sold, or 15% unsold, at this same point.)

Recession bites.

Originally Posted by frivolousz21

I would like this thread to be about the NHL and the winter Olympics from a business stand point.


Given there will be many Team Canada and Team USA games in prime time LIVE....the ratings will be huge.

the NHL needs to jump all over promoting there players in these games.


please post anything you have here

1. Were the ratings huge the last go-around? Also, NBC would benefit more from a good Team USA showing, so adding Team Canada into a discussion about NBC ratings and revenue = ??

2. Can you explain how/why you think the NHL benefits by promoting their players? Seeing that many of the big stars aren't American and the Olympics is a glorified nationalistic event... ?

3. What are the NHL's revenues when their players go off to the Olympics and NBC gets ad revenue?


(PS I think it's too early for the thread. Winter Classic comes first and then the hype about the Olympics will start.)

[Jonas1235]

I read a month ago that Hockey Canada had sold 120,000 Team Canada olympics jerseys.

That number will probably be at least 250,000 by the time the Olympics start.

[LadyStanley]

http://network.nationalpost.com/np/b...-olympics.aspx

NBC claims they'll lose $$ on the Olympics.

General Electric Co’s NBC, currently languishing in last place among the four major U.S. TV networks, paid a record US$2.2-billion in 2003 for the U.S. broadcast rights to the Beijing 2008 summer and Vancouver 2010 winter Olympics.

But NBC Olympics executive producer Dick Ebersol told TV reporters on Sunday that although advertising sales for the network’s three-week coverage of the Vancouver games had picked up, the network would end up in the red, partly due to the higher licensing fees.