It's an online retailer. They're always guessing the price for future products. A Finnish equivalent has also had a 200€ price tag since late last year. Remember how these stores had similar prices(well over the actual price) for PS3, 360 and Wii ?
I'm just curious what the price of video games in Sweden is. Maybe video games are just more expensive over there than they are in North America and the prices are proportional for what a more reasonable price here is for a Natal.
I find the ways nintendo has utilized it up until now have been fail. I admit some things like wii fit are smart ideas. But honestly try playing a shooter, I forget the name of the one I bought with my wii (the 2nd one just came out) but it was garbage to control, hated it. Walking around was a nuissance.
I'm rooting for it to be so awful it bombs completely. Then maybe companies can get the message that we don't want this crap.
Based on the reactions of just about every kind of media (not just games), I wouldn't get my hopes up if I were you. Practically everyone has loved it when they've gotten to try it. Even one of the few Finnish games journalists who've gotten to try it (at Games Con last Fall) was impressed with it and he has never been into motion control or Wii but said his stance had changed into more positive after trying it.