[SWE] 2,2 millions watched SWE-CAN but few of them were children.
Metro has some interesting fact today on their 1st page on how many swedes in variuos ages and genders who watched the WC-final. Amazingly only 24 procent of kids in ages 15-24 watched the final, what´s the matter with kids nowadays...
I'm not surprised. I don't think the federation has realized yet that they have to sell the sport, meaning getting out in the press and TV as much as possible (an area where they are getting outworked by Handball, Floor ball a.k.a innebandy and womens Soccer). The days where kids played soccer in the summer and hockey during winter time are long gone.
I'd like to know what the same numbers were for the finals in Innebandy and Vasaloppet. My guess is that at least 40% of those watching the Innebandy final was under 25 and that the numbers for Vasaloppet is more like Worlds Hockey final.