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The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, and NHL revenues.

Athletes marketing themselves

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12-19-2012, 10:52 AM
LadyStanley's Avatar
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Athletes marketing themselves


While not too many NHL athletes have taken to personally marketing themselves (OV8 is the only "catch phrase" that comes to mind), other athletes around the sphere do. (George Parros has a clothing line based on his mustache.)

For instance, Heisman trophy freshman QB John Manziel from Texas A&M (who will be playing in the Cotton Bowl) has "Johnny Football", "Johnny Heisman", etc. But as a collegiate player cannot financially take advantage of those.

The article above describes Robert Griffith III's creation of a company to market catch phrases after his decision to declare for the NFL draft.

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