For me the issue is that in general NHL marketing is completely off base with its fans. Take a look at some of the stuff they have for women.. the female hockey fans i know would never be caught dead in 90% of the stuff they have.
puck daddy just had a article about it this morning
which btw, this is the best part of the article
There are currently only 19 teams with fake tats on Shop NHL. Among the missing in action are the Montreal Canadiens, because the sleeves are likely flammable, and the New Jersey Devils, because their fans already look like this.
I'd rather take a sleeve off my kid then wash off a temporary tattoo.
Kids love fake tattoos... The washable ones have always been popular... Never heard a kid want his entire arm looking like a tattoo... Personally if I was a parent I wouldn't want to have to explain to anyone why my kid is wearing a fake tattoo sleeve.... Looks like something the NBA players wear....