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2010-2011 NHL TV Ratings + TV Revenues

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Old
09-14-2010, 09:32 PM
  #1
CanadaIsHockey
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2010-2011 NHL TV Ratings + TV Revenues

Official TV Ratings thread for the upcoming season.
All posts in this thread should refer to TV Ratings and Revenues made by the NHL based on TV contracts, Ads, and so on.... All opinions and positive contributions to this thread are welcomed and encouraged.
** Do NOT use this thread to bash another team's fanbase/ratings **



Highlights from last year:


The NHL Playoffs saw some record breaking numbers once again


NBC
http://puckthemedia.wordpress.com/20...key-helps-nbc/
Quote:
NBC Sports’ coverage of the deciding Game 6 of the 2010 Stanley Cup Final, with 8.3 million viewers overall, was the most-watched NHL telecast in 36 years. Game 6 peaked at a 6.2/11 from 11-11:20 p.m. ET when Kane scored the game-winner and the Blackhawks celebrated their victory.
Quote:
NBC’s average viewership of 6.1 million for its four Stanley Cup Final games this year marks the best network television Stanley Cup average in 13 years, up 9 percent versus last year
Versus
Quote:
VERSUS’ coverage of the first two rounds of 2010 Stanley Cup Playoffs was the most-watched first two rounds on cable on record with an average of 775,000 viewers for the 54 telecasts (Stanley Cup Playoff cable viewership became available by Nielsen for the 1994 playoffs)


TSN
Quote:
TSN averaged more than 1.11 million viewers for its playoff coverage – 70 percent higher than its average playoff audience last season
Quote:
TSN’s audience of 2.8 million for the Washington-Montreal Game 7 was the highest audience ever recorded for an NHL game on TSN. Overall, the Montreal-Washington series ranks as the most-watched playoff series ever on TSN (any round) with an average audience of 1.8 million viewers over seven games.
RDS
Quote:
RDS UP 84 PERCENT

· The NHL Playoffs on RDS averaged 759,000 viewers for 65 telecasts, up 84 percent from last season.

· The Canadiens-Penguins Game 7 was the most-viewed NHL telecast in the network’s history with 2.69 million viewers.

Stanley Cup Caps Best Business Year in NHL History - Too many highlights to post
Read all about it here: http://puckthemedia.wordpress.com/20...n-nhl-history/
And here: http://puckthemedia.wordpress.com/20...el-in-8-years/



Previous Ratings Threads:
2008-2009: http://hfboards.com/showthread.php?t=558601
2008 Playoffs: http://hfboards.com/showthread.php?t=504895


Last edited by CanadaIsHockey: 09-14-2010 at 09:37 PM.
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Old
09-14-2010, 09:35 PM
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I was thinking just today that someone might start one of these soon.

Nice audition, btw.

Stickied.

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Old
09-14-2010, 09:44 PM
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Quote:
Originally Posted by Fugu View Post
I was thinking just today that someone might start one of these soon.

Nice audition, btw.

Stickied.
I was hoping to get this thread stickied but not this quick

Thanks, 3 years running now with these threads, hoping this is now becoming an annual tradition

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Old
09-14-2010, 11:14 PM
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More summaries of US RSN Ratings from last year.

Comparison of NHL vs NBA vs MLB RSN ratings - midseason '09-'10 for NHL/NBA and 2009 full season for MLB:

NHL: http://www.sportsbusinessjournal.com/article/64539
NBA: http://www.sportsbusinessjournal.com/article/64815
MLB: http://www.sportsbusinessjournal.com/article/63798

Sports media Watch has a nice posting summarizing the year end ratings numbers from SBJ - unfortunately an SBJ subscription is required for the year end SBJ NHL/NBA articles.

http://sportsmediawatch.blogspot.com...a-mlb-and.html

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Old
09-15-2010, 12:07 AM
  #5
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From the Sportsmedia link:
Quote:
In 20 markets where at least two of the leagues were represented, Major League Baseball teams averaged the highest rating 16 times. NBA and NHL teams were the highest rated in two markets each (NBA: Los Angeles and Cleveland, NHL: Pittsburgh and Washington, D.C.).

Isolating the NBA and NHL, hockey teams topped their basketball counterparts in five markets: Chicago, Philadelphia, Washington, D.C., Detroit and Minneapolis. The NBA topped the NHL in nine markets: New York, Los Angeles, Dallas, the Bay Area, Boston, Atlanta, Phoenix, Denver and Miami.

I really have to wonder who watches all that baseball, hours and hours of it, day after day after day...... 162 games? No wonder Americans are fat.

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09-15-2010, 10:46 PM
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I am predicting:

an average of 385K viewers per game on versus this season.

they will set a record of 785K viewers for opening night(US opening night).

I predict a 1.1 for the season on NBC outside of the WC....with the season high of 1.4 with 2.1 mil viewers.

and the WC will get 3.8 mil viewers....losing some traction.

I expect 70 percent of the RSNs to be up in ratings...and all of the Canadian to be slightly down.

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09-16-2010, 01:12 AM
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Quote:
Originally Posted by frivolousz21 View Post
I am predicting:

an average of 385K viewers per game on versus this season.

they will set a record of 785K viewers for opening night(US opening night).
Versus has a triple header 10/7 with "afternoon" (US time) game from Europe, followed by North American double header opener.

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09-16-2010, 11:47 AM
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Originally Posted by LadyStanley View Post
Versus has a triple header 10/7 with "afternoon" (US time) game from Europe, followed by North American double header opener.

Minnesota vs Carolin will do 195K at noon.


the Philly vs Pitt game will do 785K

The Chicago vs Colorado will do 580K


however the ratings will get killed by the day games the next day....

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09-16-2010, 05:38 PM
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Hey CanadaIsHockey, you forgot to mention some of the CBC's numbers.

CBC

http://www.cbc.ca/sports/hockey/stan...#ixzz0zjNAIpgd

Quote:
Hockey Night in Canada recorded its highest overall average audience for Round 1 since 2004.

Audiences averaged 1.422 million, a significant increase from the HNIC average of 951,000 to open last year's Stanley Cup playoffs.

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09-17-2010, 01:17 PM
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http://puckthemedia.wordpress.com/20...-season-plans/
PTM has NHL press release about NHL Network/NHL Radio updates.

NHL Live restarts 9/27
OTF previews 10/4-10/5; with 10/6 special on European Premiere
OTF resumes nightly 10/7
NHL Hour returns (Bettman's chance to chat with fans)

Includes lots of summaries of ratings from the past season. And a few other merchandise, web travel pieces of info:

Quote:
NHL.COM: Unique visitors to NHL.com were up 17 percent over last year’s record number.
· Page views were up 56 percent.
· Mobile page views were up 181 percent.
· More than 26.6 million unique visitors through the post season.
· Video starts on NHL.com finished up 161 percent over last year for the entire playoffs.
Google: Stanley Cup-related searches were five of Google’s top 20 on June 9 and 10.
Social media: More than 2.3 million total impressions for four Stanley Cup posts on Facebook. #StanleyCup was the No. 1 trending topic on Twitter during Game 6.
...
Sponsorship and Advertising: Sponsorship and advertising revenues were up 66 percent, despite continuing uncertain economic conditions.
Sales: The NHL drove record sales of merchandise and products:
· In-arena Stanley Cup Final merchandise sales were up 129 percent compared to 2009.
· Total playoff sales were up 22 percent.
· June 10 was Shop.NHL.com’s biggest day in its history and first million-dollar day.
Attendance: Arenas were filled to 102.3 percent capacity for the postseason, with an average of more than 19,000 fans. NHL teams played to nearly 93 percent of arena capacity, the third-highest regular season attendance figure ever.

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09-17-2010, 02:40 PM
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the 26.6 mil unique visitors to nhl.com in the playoffs is the most important.

we can use that to speculate that the NHL has more fans then the media acts like.

we have had people in the media say MLS is close to the NHL in popularity..right.

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09-17-2010, 09:41 PM
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Quote:
Originally Posted by frivolousz21 View Post
the 26.6 mil unique visitors to nhl.com in the playoffs is the most important.

we can use that to speculate that the NHL has more fans then the media acts like.

we have had people in the media say MLS is close to the NHL in popularity..right.
Well, how many of those visitors can contribute to US ratings?

The biggest problem is the "tribal" quality of many fans. It hurts so much to watch other teams have success in the post season.

I watch because I know that watching helps the business end and I get to cheer so hard against the team that knocks the Devils out in the first round!

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09-18-2010, 11:19 AM
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Well, how many of those visitors can contribute to US ratings?

The biggest problem is the "tribal" quality of many fans. It hurts so much to watch other teams have success in the post season.

I watch because I know that watching helps the business end and I get to cheer so hard against the team that knocks the Devils out in the first round!

that is hard to say....but NHL.com in that time period was rating pretty high by Alexa in the US..so we can assume it is well over 10 million..probably closer to 15 mil.

the playoffs feature mostly American teams...and considering the national ratings keep going up...more people are using NHL Playoff hockey for an entertainment option.

you are right the tribal nature of hockey fans is still hurting the national numbers and how big the game is.

you don't march right to 3 billion in HRR and not having a huge fan base....and I am sure there is even more money being hidden by teams.



Quote:
Through three telecasts, Mountain West football on Versus is averaging 534,000 viewers, up 46% from the first three games last year (366,000). The network's ratings are up by over 100% in all key male demographics (Men 18-34, 18-49 and 25-54). (Versus)
SMW

I show that because...almost all of the versus sports programming is going up in ratings..Indy is way up this year, now this...the NHL may want to stay on versus...give it a couple more years and it will become integrated in the population.


Last edited by frivolousz21: 09-18-2010 at 11:33 AM.
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09-18-2010, 02:45 PM
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Quote:
Originally Posted by frivolousz21 View Post
SMW

I show that because...almost all of the versus sports programming is going up in ratings..Indy is way up this year, now this...the NHL may want to stay on versus...give it a couple more years and it will become integrated in the population.
Doubtful unless they add more programming. Sports Soup and the Daily Line are okay, but they need 24/7 sports programming to even sniff ESPN. Having the NHL, some NCAA football and Indy racing doesn't cut it either. I do expect them to make a serious run at MLB in 2013 though.

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09-18-2010, 06:09 PM
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they may never sniff half of ESPN.

but ESPN2 is not much bigger then versus...except when they get big time games..which isn't much.

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09-18-2010, 06:48 PM
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Quote:
Originally Posted by frivolousz21 View Post
they may never sniff half of ESPN.

but ESPN2 is not much bigger then versus...except when they get big time games..which isn't much.
yea, but isn't Disney the backer there just as Comcast is to Versus and it's CSN Properties, and Disney controls ABC JUST AS IT DOES a share of TSN... IF the rumor is Comcast is looking at NBC Universal to add to combat tht.

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09-18-2010, 06:55 PM
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yea, but isn't Disney the backer there just as Comcast is to Versus and it's CSN Properties, and Disney controls ABC JUST AS IT DOES a share of TSN... IF the rumor is Comcast is looking at NBC Universal to add to combat tht.
This is likely what's going to happen.. there's only one national television sports property in the consumer's eyes and they have the majority of the market share. Why wouldn't they want to make to move? If they are successful they will make money, if they aren't successful they'll just be cnnsi version 2.

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09-20-2010, 03:18 PM
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http://www.kuklaskorner.com/index.ph...cast_schedule/
NHL Network US showing bunch of preseason games (live and tape delayed).

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09-20-2010, 05:20 PM
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yay, the Devils preseason game (we only get 2 broadcasts usually both v NYR) against the Flyers is blacked out in northern NJ (outside the normal Philly broadcast area).

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09-22-2010, 03:14 PM
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http://blogs.mercurynews.com/sharks/...mes-not-on-tv/
Sharks TV producer on why the Sharks don't show preseason games on CSNCA (sister station to CSNBA) where most of the RS games (not nationally exclusive on Versus) get shown.
Quote:
Also, I did ask Jay Dela Cruz, major domo at Comcast Sports Bay Area, for the official explanation as to why the Sharks’ pre-season games aren’t televised with the usual crew.

Here’s his answer:

“High production costs and schedule conflicts with A’s and college football are some of the reasons preseason games are not televised. We want to put every drop of our resources into the games that count – including, this season, spending double what a normal telecast would cost to send our crew to Sweden for the live game telecast on October 9th.

“And, we’re sending additional talent and producers to Sweden for our news shows (SportsNet Central, Chronicle Live) and other Sharks programming.”
News shows mentioned are 30 minute daily recap and one hour talk show, respectively. (Other Sharks programming probably includes the 30 minute "Shark Byte" as a minimum.)

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09-24-2010, 01:24 PM
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NHL Live and Power Play start their simulcast (XM Home Ice & NHL Network) on Monday 9/27.

One of the guests to start the season on NHL Live 9/27 will be Commissioner Gary Bettman.

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09-24-2010, 03:16 PM
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Does this belong here?

http://www.thesportmarket.biz/charts.htm

Quote:
Top 10 Regional Television Audiences for NHL clubs (09-’10)

Six of the top nine regional television audiences in the National Hockey League during the 2009-’10 regular season were held by Canada’s six NHL franchises; including the top four in Montreal (which uses national French-language carrier RDS as its regional rights holder), Toronto, Vancouver and Calgary. Defending Stanley Cup champion Pittsburgh rounds out the top five as measured by average number of viewers per regular season game broadcast. The disparity between the top three clubs in Canada’s three largest media markets and the rest of the league is significant: average viewership for Montreal, Toronto and Vancouver is larger than the cumulative audiences for the NHL’s next 10 clubs combined.

TOP TEN
Rank Club Regional rights holder Average audience
Per game broadcast

1* Montreal Canadiens RDS* 688,000*
2 Toronto Maple Leafs Rogers Sportsnet Ontario 656,400
3 Vancouver Canucks Rogers Sportsnet Pacific 398,500
4 Calgary Flames Rogers Sportsnet West 221,300
5 Pittsburgh Penguins FSN Pittsburgh 214,100
6 Chicago Blackhawks Comcast Sportsnet / WGN-TV 9 196,800
7 Detroit Red Wings FSN Detroit 186,600
8 Edmonton Oilers Rogers Sportsnet West 181,400
9 Ottawa Senators Rogers Sportsnet Ontario 153,400
10 New York Rangers MSG Network 152,200

11 Philadelphia Flyers Comcast Sportsnet / CN8 147,900
12 Boston Bruins NESN (New England Sports Network) 120,800
13 New Jersey Devils MSG Plus 99,200
14 Buffalo Sabres MSG Network 93,600
15 Washington Capitals Comcast Sportsnet 85,400
16 St. Louis Blues FSN Midwest 67,000
17 Minnesota Wild FSN North / KSTC-TV 66,500
18 San Jose Sharks CSN California 63,200
19 Los Angeles Kings FSN West / Prime ticket 62,400
20 New York Islanders MSG Plus 61,500

21 Colorado Avalanche Altitude 54,700
22 Anaheim Ducks FSN West 54,700
23 Dallas Stars FSN Southwest / KDFI My27 42,400
24 Columbus Blue Jackets FSN Ohio 29,600
25 Phoenix Coyotes FSN Arizona 26,500

26 Carolina Hurricanes FSN Carolina 25,300 (est.)
27 Nashville Predators FSN Tennessee 25,300 (est.)
28 Tampa Bay Lightning Sun Sports 25,100
29 Atlanta Thrashers Sportsouth 18,000
30 Florida Panthers FSN Florida 13,400

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09-24-2010, 03:50 PM
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It would be interesting as well to see it normalized for market size.

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09-25-2010, 09:00 AM
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Although split between 3 clubs, the NYC area would be 312,900 if combined.

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09-28-2010, 03:12 AM
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Versus season opener promo

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