PITTSBURGH (AP)—When the Pittsburgh Penguins host the Columbus Blue Jackets next Saturday in the second hockey game ever at the brand-new Consol Energy Center, team CEO David Morehouse expects a full house of 18,000 and gate receipts of $0.
He couldn’t be happier about either number.
In what’s believed to be a first-of-its-kind promotion, the Penguins are staging a free preseason game billed as the “Ultimate Home Game.”
The team is forgoing more than $1 million in gate receipts by giving away tickets, including 8,000 to college and trade school students who will also attend an in-game job fair. The other 10,000 tickets are going to area youth hockey leagues, a charity that gives event tickets to underprivileged kids and members of the team’s Kids Club.
Where’s the catch?
“There’s no catch,” Morehouse told The Associated Press in an exclusive interview. “Part of the reward of doing good things is that it makes you feel good.”