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Volkswagen is the Rangers newest sponsor

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09-22-2010, 09:38 PM
  #1
RangerBoy
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Volkswagen is the Rangers newest sponsor

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Volkswagen is sponsoring the New York Rangers for the 2010-11 season in a deal with MSG that includes the VW logo on ice, vehicle displays at Madison Square Garden and on-air activation. The effort also includes an in-arena fan contest, the "Shoot. Score. Drive. Challenge," which puts VW cars and crossovers on ice -- literally -- for a promotional in-game contest dangling Volkswagen vehicles as prizes throughout the season.
Quote:
Volkswagen also gets its logo on a Zamboni, and the brand gets exposure on MSG Network, where Volkswagen will promote the Power Play during games.
http://www.mediapost.com/publication...art_aid=136191



So before every Rangers PP,Sam Rosen will say "This Rangers PP is brought to you by the good people at Volkswagon That's Das Auto"

http://www.vw.com/home.html?origref=...locator/en/us/

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Old
09-22-2010, 09:42 PM
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Elvis Presley
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sure smells like guerilla marketing in here

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Old
09-22-2010, 10:02 PM
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HockeyBasedNYC
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Old
09-22-2010, 10:02 PM
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in the hall
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Originally Posted by apulsch View Post
sure smells like guerilla marketing in here
What? Do you even know what guerrilla marketing is?

This is basically any large-scale sponsorship with a team with typical in-game activation. It's highlighted because it's a lot bigger than most partnerships but that's mostly to do with it being MSG.

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Old
09-22-2010, 10:08 PM
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Garv23
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VW lost me when they recently started to expect me to punch a friend when I see any of their vehicles instead of just the Bug. Everyone like me born in the 70's know it's only supposed to be, "punch bug!"

My childhood memories are constantly being trampled


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Old
09-22-2010, 10:14 PM
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Martin2D
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God no...we're becoming one of the herd.

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Old
09-22-2010, 10:32 PM
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Screw You Rick Nash
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Quote:
Originally Posted by Garv23 View Post
VW lost me when they recently started to expect me to punch a friend when I see any of their vehicles instead of just the Bug. Everyone like me born in the 70's know it's only supposed to be, "punch bug!"

My childhood memories are constantly being trampled

lol I'm not born in the 70's but I still know that you only punch someone when you see the Buggy not any Volkswagen. Also they say, "[color] one," instead of, "Punch Buggy!"

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Old
09-22-2010, 10:39 PM
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Bluenote13
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" VW Passat of the game ! "


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Old
09-22-2010, 11:14 PM
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RyanBozak
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Originally Posted by OrbitalDynamics View Post
Love these commercials!


Fixed for ya'.

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Old
09-22-2010, 11:37 PM
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hpNYR
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I got a Jetta. I love it.

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