I know in Ottawa, you have to go to Guest Services, probably before the game starts. I've never celebrated my birthday (or anyone else's) at the Bell Centre, so I have no clue where in the building Guest Services or its equivalent would be.
How can I have a birthday announcement made during a Canadiens' game?
Please send your address and phone number(s) as well as a 150$ donation to the MONTREAL CANADIENS CHILDREN FOUNDATION, by cheque to the attention of the Game Presentation Department, at this address: 1260, de la Gauchetière str. west, Montréal, QC, H3B 5E8.