HFBoards

Go Back   HFBoards > General Hockey Discussion > The Business of Hockey
Mobile Hockey's Future Become a Sponsor Site Rules Support Forum vBookie Page 2
Notices

The Business of Hockey Discuss the financial and business aspects of the NHL. Topics may include the CBA, work stoppages, broadcast contracts, franchise sales, NHL revenues, relocation and expansion.

Bad publicity - alienation of non-sponsor?

Reply
 
Thread Tools
Old
12-22-2010, 11:56 AM
  #1
LadyStanley
Elasmobranchology-go
 
LadyStanley's Avatar
 
Join Date: Sep 2004
Location: North of the Tank
Country: United States
Posts: 65,858
vCash: 500
Bad publicity - alienation of non-sponsor?

http://sports.nationalpost.com/2010/...affle-tossing/

WRT waffle throwing at ACC, Kelloggs Canada has come out that they are not involved (player thought it might be publicity stunt).


Have to wonder if this might prevent them from ever wanting to be an ice hockey/Leaf sponsor.


Mod note -- stick to the business aspects (e.g., marketing, sponsorship). Please do not discuss the fan frustration, legal quagmire throwers facing, etc.

LadyStanley is offline   Reply With Quote
Old
12-22-2010, 12:45 PM
  #2
saskganesh
Registered User
 
saskganesh's Avatar
 
Join Date: Jun 2006
Location: the Annex
Country: Canada
Posts: 2,283
vCash: 500
that's funny.

while they felt compelled to publically answer Kris Versteeg, they are really just using the waffling as an opportunity to market themselves.

Quote:
“We are not clear on the origin of this new tradition or its meaning and find it hard to believe that consumers would throw away the opportunity to enjoy delicious wholesome Eggo waffles.”
normal people don't talk like that. marketers do.

now if Versteeg is shrewd, he'll have his agent call Kellogg's and become a paid spokesperson. or maybe rival McCain's.

anecdotally, waffle sales in Toronto are increasing.

saskganesh is offline   Reply With Quote
Old
12-22-2010, 12:53 PM
  #3
htpwn
Registered User
 
htpwn's Avatar
 
Join Date: Nov 2009
Location: Toronto
Country: Poland
Posts: 16,752
vCash: 500
It's not really a big deal. If Kelloggs doesn't want to sponsor the Leafs, the other thousands of companies in the Toronto area will surely step up. We are not talking about a small here, we are talking about a top 15 financial centre in the world.

htpwn is offline   Reply With Quote
Old
12-22-2010, 01:17 PM
  #4
AllByDesign
Who's this ABD guy??
 
AllByDesign's Avatar
 
Join Date: Mar 2010
Location: Location, Location!
Country: Canada
Posts: 2,317
vCash: 500
No such thing as bad publicity. I think rather than alienating the potential advertiser they have the potential to work with ths Maple Leafs organization on a future project.

Now... if suddenly boxes of Corn Flakes came showering down from a similar section, I may think the fix is in...

AllByDesign is offline   Reply With Quote
Old
12-22-2010, 04:54 PM
  #5
Confucius
Registered User
 
Confucius's Avatar
 
Join Date: Feb 2009
Location: Toronto
Country: Canada
Posts: 12,200
vCash: 500
Maybe MLSE should start selling, MAPLE syrup for those waffles

Confucius is offline   Reply With Quote
Old
12-22-2010, 05:22 PM
  #6
jumptheshark
McDavid Headquarters
 
jumptheshark's Avatar
 
Join Date: Oct 2003
Location: Lord of HFBOARDS
Country: United Nations
Posts: 70,713
vCash: 533
if I was that company i would actualy use the free PR

__________________
**Avatar approved by the powers that be***
jumptheshark is offline   Reply With Quote
Old
12-22-2010, 05:41 PM
  #7
Fugu
Guest
 
Country:
Posts: n/a
vCash:
I really like the Oat Bran waffles they make. As long as people throw the regular ones, it's okay. It would be a travesty if they wasted the Buttermilk or Oat flavored ones.



Oh, LS said stick to business. They can capitalize on this by having a food drive with the Leafs. That's all I got.

Quote:
Originally Posted by Hockeyhopeful View Post
Maybe MLSE should start selling, MAPLE syrup for those waffles


  Reply With Quote
Reply

Forum Jump


Bookmarks

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 06:34 PM.

monitoring_string = "e4251c93e2ba248d29da988d93bf5144"

vBulletin Copyright ©2000 - 2016, Jelsoft Enterprises Ltd.
HFBoards.com is a property of CraveOnline Media, LLC, an Evolve Media, LLC company. ©2016 All Rights Reserved.