Jerkstore's OR that other concept that showed up in the other most recent jersey thread that everyone fell in love with, it was pretty much like Jerk's but with some modification, which is the direction I'm guessing they'll go in. Jerkstore's with the Sens putting their print on it a little.
And for god sakes go back to the old set for regular use...I'm sure it's too soon because the new set is still pretty fresh (although not "fresh"), but 1 or 2 years down the road they really need to ditch the cartoon crap. If I was a Sens player I'd be looking around the league wishing my team had some "harder" looking jerseys.
That is a fake/OP design I think. Zoom in and you clearly see the another redish/yellow (calgary heritage?) under it. It was simply painted in PS/AI. Almost seems to be badge on pants quickly blocked off. Definitely not a final or anywhere near professional presentation image.
Or at least, I really hope, because it is quite frankly a truly bad design.