It looks like ZUFFA has been increasing the price of airing UFC PPVs in bars/restaurants across the southern part of the US (and perhaps across the entire country). The price hike has discouraged some places to stop carrying the broadcasts, but it does support UFC's business model of encouraging the viewers to watch at home, thus netting a higher revenue for the company.
The place in Saskatoon I bartend at shows UFC, seat capacity of ~160 and the price went from ~500 to ~850, with our $5 cover if we had standing room it'd be 800 bucks, but people aren't going to stand on their feet for the UFC fights like they use to a few years back when it was wall-to-wall w/ people. UFC just isn't as popular an option to watch in the bars like it was a year or so ago, people have opted to stay and watch it at home. We net around 400-500 in cover charge so the rest we just recoup in drink sales.
I know one bigger bar in Saskatoon stopped showing them - or did for a while anyways - because the PPV would have cost them something like $1,500 or more after the price hike.
Last edited by Fuzzy Bunny: 05-20-2011 at 05:15 PM.
It will be interesting to see if Champps still carries them. I always go there and get half price appetizers during the fights. Although, I found out last PPV that the deal is simply part of their happy hour that starts at 10. The waiter I had the first time I went told me the deals were to bring people in for the fights, so my last bill took me by surprise. If they stop, at least all BW3 seem to carry events. I think they've got a contract or something, they always show up on lists of locations first.
P.S. There was a thread (or at least a discussion of this) in the past, but it was only about Ontario as far as the article said. Nothing about anywhere else, so this is definitely new news to the states.
Curious to know if they did this to help pay for insurance. I was harping about that back when this was first done.
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