HFBoards

Go Back   HFBoards > NHL Eastern Conference > Atlantic Division > Boston Bruins
Mobile Hockey's Future Become a Sponsor Site Rules Support Forum vBookie Page 2
Notices

Bruins replace ad agency

Reply
 
Thread Tools
Old
08-21-2011, 04:37 PM
  #1
sooshii
SISU
 
sooshii's Avatar
 
Join Date: Jan 2009
Location: Philly burbs
Country: United States
Posts: 10,550
vCash: 500
Bruins replace ad agency

Curious to know if anyone has the back story.

Arnold scores Boston Bruins ads
Axed agency Mullen must bear it


ETA: found it in DM News:
Quote:
The hockey franchise switched agencies because Greg Almeida left Mullen to join Arnold as associate creative director, said Jen Compton, VP of marketing for the Bruins. Almeida previously worked as VP and associate creative director at Mullen.


Last edited by sooshii: 08-21-2011 at 04:50 PM.
sooshii is offline   Reply With Quote
Old
08-21-2011, 05:07 PM
  #2
Arthur*
U MAD?
 
Join Date: Dec 2009
Posts: 7,195
vCash: 500
This sucks, we had some of the best commercials and ads in the league

Arthur* is offline   Reply With Quote
Old
08-21-2011, 05:11 PM
  #3
BMC
PerJohan Axelsson
 
BMC's Avatar
 
Join Date: Sep 2003
Location: Northeastern CT
Country: United States
Posts: 21,795
vCash: 500
Quote:
Originally Posted by Arthur View Post
This sucks, we had some of the best commercials and ads in the league
What he said ^

The new agency had better come up with something great.

BMC is online now   Reply With Quote
Old
08-21-2011, 05:31 PM
  #4
dafoomie
Eat Mor Chikin
 
dafoomie's Avatar
 
Join Date: Jul 2005
Location: Boston
Country: United States
Posts: 14,145
vCash: 500
Send a message via AIM to dafoomie
I thought this was interesting:

Quote:
Joe Grimaldi, president and CEO of Mullen's Boston office, said his agency “didn't lose the account.”

“We both agreed not to continue to do it,” he said. “I hope they have as much success with the work there as we had here. We had run our course with it.”

Grimaldi said the Bruins was “a non-paying account.”

“We did it on a barter basis for tickets and other things,” he said.
http://www.dmnews.com/boston-bruins-...rticle/210011/

dafoomie is offline   Reply With Quote
Old
08-21-2011, 05:34 PM
  #5
Artemis
Took the red pill
 
Artemis's Avatar
 
Join Date: Dec 2010
Location: Mount Olympus
Country: United States
Posts: 18,776
vCash: 500
Quote:
Originally Posted by sooshii View Post
Curious to know if anyone has the back story.

Arnold scores Boston Bruins ads
Axed agency Mullen must bear it


ETA: found it in DM News:
It's fairly common for clients to follow particular people if they switch agencies. The creative person is more important than the company he works for.

Artemis is online now   Reply With Quote
Old
08-21-2011, 05:59 PM
  #6
JoeIsAStud
HFBoards Sponsor
 
Join Date: Feb 2002
Posts: 4,989
vCash: 500
I am not surprised the Bruins stayed with their creative director, meaning switching agencies.

Question I guess, can the Bruins continue to make those awesome Bear spots, or does that IP stay with the agency they left

JoeIsAStud is offline   Reply With Quote
Old
08-21-2011, 07:01 PM
  #7
MioneRask134
Registered User
 
MioneRask134's Avatar
 
Join Date: Mar 2010
Location: Hogwarts-617
Country: United States
Posts: 11,257
vCash: 500
this saddens me

MioneRask134 is online now   Reply With Quote
Old
08-21-2011, 07:06 PM
  #8
Bearcrap
Registered User
 
Bearcrap's Avatar
 
Join Date: Jan 2004
Location: Pembroke
Country: Canada
Posts: 104
vCash: 500
I'm speechless

Bearcrap is offline   Reply With Quote
Old
08-21-2011, 07:20 PM
  #9
BigBadBruin8
@rsox1221
 
BigBadBruin8's Avatar
 
Join Date: Jul 2005
Location: Shrewsbury, MA
Country: Ireland
Posts: 8,360
vCash: 500
Send a message via AIM to BigBadBruin8
This kinda just sounds like they stayed with the guy that came up with the ads so they can keep making more ads.

Non-story? Yeah, non-story.

__________________
"The only thing that beats winning [in Toronto] is winning in Montreal.--Aaron Ward

"I've gotta go run some little French guys over."--Shawn Thornton

BigBadBruin8 is online now   Reply With Quote
Old
08-21-2011, 07:21 PM
  #10
NastyNate17
Registered User
 
NastyNate17's Avatar
 
Join Date: Jan 2011
Location: Fort Sam Houston
Country: United States
Posts: 2,211
vCash: 500
BAD

NastyNate17 is offline   Reply With Quote
Old
08-21-2011, 07:21 PM
  #11
Artemis
Took the red pill
 
Artemis's Avatar
 
Join Date: Dec 2010
Location: Mount Olympus
Country: United States
Posts: 18,776
vCash: 500
Quote:
Originally Posted by JoeIsAStud View Post
I am not surprised the Bruins stayed with their creative director, meaning switching agencies.

Question I guess, can the Bruins continue to make those awesome Bear spots, or does that IP stay with the agency they left
The bear belongs to the Bruins. They talk about that in the story.

Artemis is online now   Reply With Quote
Old
08-21-2011, 07:23 PM
  #12
Artemis
Took the red pill
 
Artemis's Avatar
 
Join Date: Dec 2010
Location: Mount Olympus
Country: United States
Posts: 18,776
vCash: 500
Quote:
Originally Posted by nsturgis17 View Post
BAD
Why is it bad? Did you read the OP, and the story?

Artemis is online now   Reply With Quote
Old
08-21-2011, 07:36 PM
  #13
PlayMakers
Hockey's Future Staff
 
PlayMakers's Avatar
 
Join Date: Aug 2004
Location: Wellesley, MA
Country: United States
Posts: 15,390
vCash: 500
If they're switching agencies to stay with the same ad man then I'd expect the same feel/quality from the new agency. Here's hoping...

__________________
PlayMakers is online now   Reply With Quote
Old
08-21-2011, 07:39 PM
  #14
patty59
***************
 
Join Date: Apr 2008
Location: Lethbridge, Alberta
Country: Canada
Posts: 15,983
vCash: 500
I sure hope their commercials don't become as boring as the on ice product.


amirite??

patty59 is offline   Reply With Quote
Old
08-21-2011, 08:30 PM
  #15
Don Cherry*
 
Don Cherry*'s Avatar
 
Join Date: Nov 2003
Location: Vermont
Country: United States
Posts: 6,100
vCash: 500
I hope they bring back "Archie" the dog. I thought "It's Called Bruins" was brilliant.

Don Cherry* is offline   Reply With Quote
Old
08-22-2011, 12:55 AM
  #16
Pay Carl
don't lose touch
 
Pay Carl's Avatar
 
Join Date: Jun 2011
Location: Vermont
Country: United States
Posts: 10,408
vCash: 500
I wonder if it had anything to do with the Cowhead d-bag that made the Bruins take down the Bear ads about TBL fans...

Did anyone else hear about that?

Pay Carl is offline   Reply With Quote
Old
08-22-2011, 04:07 AM
  #17
Dogberry
NHL2Seattle plzkthx
 
Join Date: Dec 2007
Location: Redmond, WA
Posts: 8,700
vCash: 500
The level of reading comprehension in this thread is disturbing.

Dogberry is offline   Reply With Quote
Old
08-22-2011, 04:46 AM
  #18
Pay Carl
don't lose touch
 
Pay Carl's Avatar
 
Join Date: Jun 2011
Location: Vermont
Country: United States
Posts: 10,408
vCash: 500
Quote:
Originally Posted by SeattleBruin View Post
The level of reading comprehension in this thread is disturbing.
I hope that wasnt in regards to what I said... I read and realize they are going to continue to use the bear I was just saying that I wonder if that Cowhead guy had any influence in them deciding to make a change

Pay Carl is offline   Reply With Quote
Old
08-22-2011, 05:54 AM
  #19
DJENTLEMAN
INTJ
 
DJENTLEMAN's Avatar
 
Join Date: Jan 2009
Location: Massachusetts
Country: United States
Posts: 2,637
vCash: 500

DJENTLEMAN is offline   Reply With Quote
Old
08-22-2011, 06:58 AM
  #20
ODAAT
Registered User
 
ODAAT's Avatar
 
Join Date: Oct 2006
Location: Halifax
Country: Canada
Posts: 29,464
vCash: 500
Oh great, there goes the repeat

First the Pouliot/Corvo signings now this??

Kidding of course, in this day and age, there are so many great agencies out there, as much as I enjoy the work I am sure there is some agency out there who`ll step in a do a solid job.

ODAAT is offline   Reply With Quote
Old
08-22-2011, 06:59 AM
  #21
FutureConsiderations
Registered User
 
FutureConsiderations's Avatar
 
Join Date: Dec 2005
Location: Brookline, MA
Country: Ireland
Posts: 20,449
vCash: 500
Enter Don Draper.

FutureConsiderations is offline   Reply With Quote
Old
08-22-2011, 07:01 AM
  #22
FutureConsiderations
Registered User
 
FutureConsiderations's Avatar
 
Join Date: Dec 2005
Location: Brookline, MA
Country: Ireland
Posts: 20,449
vCash: 500
Quote:
Originally Posted by dafoomie View Post
Could be that the games are going to be more popular than ever, so they're switching to a more conventional arrangement.

FutureConsiderations is offline   Reply With Quote
Old
08-22-2011, 07:03 AM
  #23
ODAAT
Registered User
 
ODAAT's Avatar
 
Join Date: Oct 2006
Location: Halifax
Country: Canada
Posts: 29,464
vCash: 500
Quote:
Originally Posted by FutureConsiderations View Post
Could be that the games are going to be more popular than ever, so they're switching to a more conventional arrangement.
Sorry for my ignorance surrounding this side of the biz Future, but would you explain to me what a more "conventional arrangement" means if you have a sec?

Thx

ODAAT is offline   Reply With Quote
Old
08-22-2011, 07:16 AM
  #24
FutureConsiderations
Registered User
 
FutureConsiderations's Avatar
 
Join Date: Dec 2005
Location: Brookline, MA
Country: Ireland
Posts: 20,449
vCash: 500
Quote:
Originally Posted by ODAAT View Post
Sorry for my ignorance surrounding this side of the biz Future, but would you explain to me what a more "conventional arrangement" means if you have a sec?

Thx
I'm not in the advertising business so it's just speculation, but like the article says, the Bruins weren't a paying customer. They had an arrangement where the compensation would be tickets, merchandise, favors, etc. With games being so popular now, ticket prices have jumped (and will continue to jump), so it's possible that the Bruins see more value in terminating this and other non-paying arrangements in favor of good, old-fashioned cash transactions.

FutureConsiderations is offline   Reply With Quote
Old
08-22-2011, 07:22 AM
  #25
ODAAT
Registered User
 
ODAAT's Avatar
 
Join Date: Oct 2006
Location: Halifax
Country: Canada
Posts: 29,464
vCash: 500
Quote:
Originally Posted by FutureConsiderations View Post
I'm not in the advertising business so it's just speculation, but like the article says, the Bruins weren't a paying customer. They had an arrangement where the compensation would be tickets, merchandise, favors, etc. With games being so popular now, ticket prices have jumped (and will continue to jump), so it's possible that the Bruins see more value in terminating this and other non-paying arrangements in favor of good, old-fashioned cash transactions.
Ah, capitalism at it`s finest, keep it real Jacobs

Thx for the clarification, was a touch confused about what was deemed conventional etc..

ODAAT is offline   Reply With Quote
Reply

Forum Jump


Bookmarks

Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 07:45 PM.

monitoring_string = "e4251c93e2ba248d29da988d93bf5144"
Contact Us - HFBoards - Archive - Privacy Statement - Terms of Use - Advertise - Top - AdChoices

vBulletin Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
HFBoards.com is a property of CraveOnline Media, LLC, an Evolve Media, LLC company. ©2014 All Rights Reserved.