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Marketing...Is there any?

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07-04-2011, 11:46 PM
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Marketing...Is there any?

So this season the Avs are going with "Worn with Pride"
I guess that's better than "It's all about the A"

Was just wondering what else the Avs are looking to do with their marketing of the team. Seeing how I'm in Central Hockey League country, I'm impressed with the Missouri Mavericks their slogan for the year is "All in" and are doing a great job in the community with the team, holding open press conferences for team signings and the coach is greatly involved with promoting hockey to the kids and adults.

Any insight would be appreciated. Thanks!

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07-05-2011, 01:19 AM
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They're about as quiet with their marketing as they are with their personnel decisions.

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07-05-2011, 02:50 AM
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Bottom line is you need that key figure to market(sell)

You need players like Forsberg, Sakic,Crosby etc to market

Not to disrespect guys like Duchene but they don't have the same marketing value as Forsberg or Crosby

Avs right now do have bunch of good young talented players, but it is no coincident that the attendance droped significantly when players like Roy, Sakic retired,Forsberg went to Flyers.

It will take quite some time for this franchise to regain it's popularity that it once had, and marketing and popularity go hand in hand

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07-05-2011, 02:53 AM
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I think the team is getting an unlisted phone number.

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07-05-2011, 11:50 AM
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Yes, there is. It's not a lot, and you have to keep your eyes peeled. I've seen commercials on the local news channel stations. Including one they were airing that was about the draft. Then there are the commercials on Atlitude. I've also seen a billboard somewhere up off I-76. You can see it going north. I forgot exactly where it was though. It had a lot of our players on it, like Duchene, Stazz, RoR.... And had the new marketing slogan "Worn with Pride".

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